Diagnostic before tactics
Understanding the problem prevents optimizing the wrong part of the system.
10+years connecting media, technology, and data
Performance Marketing Expert
Rigorous strategy. Hands-on execution. Growth with judgment.
I help companies and teams turn digital investment into a measurable system for acquisition, conversion, and learning.
My approach
I do not manage isolated platforms. I design growth systems.
For more than a decade, I have worked at the intersection of digital advertising, analytics, automation, and business.
That experience taught me that growth is rarely unlocked by a single campaign. It happens when strategy sets priorities, technology reduces friction, and data leads to better decisions.
My work is to turn that complexity into a clear architecture: what to measure, what to fix, what to test, and when to scale.
10+years of professional experience
8,000+campaigns managed
USD 1.8M+in managed investment
4connected disciplines
Principles
How I make decisions and lead projects.
Method matters as much as technical knowledge. These principles guide every recommendation.
Data with context
A metric is only useful when it leads to a business decision.
Operational clarity
Scope, owners, priorities, and next steps must be visible.
Disciplined experimentation
Every test starts with a hypothesis and leaves documented learning.
Transparency
Results, risks, and limits are communicated plainly.
Responsible scale
Investment grows when evidence and capacity exist to sustain it.
Areas of expertise
A connected view of marketing and growth.
I combine strategic thinking with implementation capability to reduce the distance between a plan and the result.
Performance Marketing
Objectives, KPIs, unit economics, and growth strategy.
Multichannel Paid Media
Meta, Google, TikTok, and LinkedIn Ads.
Marketing Automation
CRM, WhatsApp, email, and lead-to-sale workflows.
Data & Analytics
Tracking, dashboards, attribution, and executive insight.
Collaboration model
I work with you, not behind a black box.
The goal is not to create dependency. It is to build clarity, assets, and capability so the system can sustain and improve itself.
Explore a collaboration ↗01
Shared contextWe understand the business, constraints, and objectives.
02
Visible prioritiesEvery action has a reason and a metric.
03
DocumentationLearning is recorded and transferable.
04
Direct communicationFindings and decisions without unnecessary layers.
Let’s discuss your context
A good strategy begins with the right questions.
Tell me what you want to improve and we can review whether there is a clear fit to work together.
Start a conversation ↗